Innovation and design

In 1988, one of the most important experts in Marketing and Commercialisation of the DOCa Rioja was hired. Thus, it was possible to break the mould with the presentation of the Viña Valoria family of wines.

International prize-winners, the labels broke away from the prevailing design at the time. The image of the Greek god Bacchus with two cherubs, framed by two columns has been the mainstay of these labels since then.